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Electrical Retail Showroom: by Studio Ardete

Posted by
on September 30, 2016 at 02:02 PM

© Courtesy of Studio Ardete

Led by the dynamic pair of IIT Rourkee products, Ar. Badrinath Kaleru and Ar. Prerna Aggarwal, Studio Ardete (Architecture – Design – Technology) has to its advantage their combined academic excellence, international experience, innovative approach and commitment to current issues of sustainability and conservation. Studio Ardete has to its credit residential, commercial, education, hospitality and institutional architecture and interior design projects as well as those of urban design and town planning. Their ability to innovate and deliver unique solutions for each one of the projects of their wide ranging oeuvre, irrespective of scale, type or location, sets them apart and gives them the edge over the competition. Their design solution for Disha Electrical and Lighting Store is one such showcase of their singular talent.

Electrical retail interiors can be one of the most mundane design jobs, except when it’s selling fancy light fixtures. Even there, the routine involves some predictable floor and wall surfaces to display the fixtures on sale, particularly when the location is a crowded and chaotic marketplace. But, when Disha Electrical and Lighting Store located in a busy market of Chandigarh’s industrial area roped in Panchkula based Studio Ardete to re-imagine and renovate their long and well established business, they were assuredly stepping away from any pre-conceived routine. 

© Courtesy of Studio Ardete

It’s the brilliant clarity of white that is most striking about this design at first sight, and there lies the single masterstroke of the scheme that at once obliterates the crowd and chaos to create a seemingly limitless space and clarity. This established, the rest of the scheme, which combines state-of-the-art futuristic with a reference to the elements of nature, plays a supportive role by its fluid movement through the internal spaces and an ample use of glass, mirrors and light. 

© Courtesy of Studio Ardete

The almost joint-less glass front offers a view of the brightly lit white interior expanse, almost giving the visitor an impression of stepping into a larger space from a smaller one, instead of the other way around! This proves to be an instant winner, attracting potential patrons with these attractive visuals as Disha, being an old business with established clients, aimed to attract new customers while retaining the older ones. The front window displays include fancy pedestal lamps placed on bright white blocks and stubs resting on patches of artificial green turf.

© Courtesy of Studio Ardete

As one steps in to the frontal portion of the showroom dedicated to the display of electrical equipment other than lights, the grey and white curvaceous ceiling design does the job of demarcating the spaces and guiding the visitor through. As ceiling and wall portions of white panelling merge to create a continuum of the spaces, they also frame the display shelves set against dark grey background, which also runs continuous from wall to ceiling. At the ceiling level, the wavy, white panels face each other across a serpentine river of dark grey winding its way down the middle of shop, leading further inside.

© Courtesy of Studio Ardete

In this scheme of grey-and-white with sleek contemporary display desks and chairs, the designers have introduced warmth through quaint patches of artificial green turf. The eye-catching circular meeting/ discussion area gets notionally enclosed by two sets of slender, white pipes rising from the circumference and twisting upwards in mock Taipei-tent style. The wooden legs of the sleek, white chairs resting on a spot of grassy turf complete the summer-camp look. The otherwise wintry landscape gets further relief at the corners displaying fans, which are finished in warm wood and green with warm yellow lighting.

© Courtesy of Studio Ardete

The contrasting dark and mirrored passage leads to the rear which is a veritable exhibition of lighting fixtures and fancy lamps displayed in appropriately created contexts. One area carries an all-over dark carpeted surface from floor to ceiling with a distinctive island of irregularly shaped display units arranged in a chain around a core. While a forest of suspended colourful optical fibres covers the dark ceiling, each of the display units in the island is lighted up by a unique and exquisite lamp – the whole arrangement turning the area into a wonderland of lights!

© Courtesy of Studio Ardete
© Courtesy of Studio Ardete

The other display area abutting the enclosed MD’s cabin is reserved for outdoor lighting fixtures, featuring a stepped patio on one and   an over-arched lawn on the other side of a paved pathway leading up to a dark mirror that stretches it forward to an illusory length. This mock-outdoor venue created in this compact space has a mind-boggling range of outdoor lights for sale, made to look even more infinite by mirroring them. 

© Courtesy of Studio Ardete

An enclosed meeting room next to the passage features dark upholstered surfaces over the ceiling and walls with little white lights dotting the entire area. The brightly lit white conference table that continues along the walls and forms a ceiling canopy gives the impression of a planet of focus surrounded by a galaxy of stars in infinite space – just another of the magical possibilities of combining design with lights.

The range of settings created in this 1800 sq. ft. of area, opening up a world whre there was crowd and chaos, amply showcases the possibilities that design offers. And, achieving the result by using electrical lights and gadgets vindicates the strategy as the apt marketing tool for the store’s wares. Thus reaching where any good design aspires to go, Studio Ardete’s interiors for Disha Electrical and Lighting Store celebrate the power design.

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