“All design originates from similar principles. The challenge is to apply formal, technical and material innovations to create exciting and inspirational work. This applies equally to architecture, and product design. Collaborations in product design inspire our creativity and provide an opportunity to express our ideas in a different scale and through different media. We see it as part of a continuous process of design investigation. It’s a two way process – we apply our architectural research to these designs, but we also learn a great deal about the process and materials of other industries. The idea for a building, furniture, or a fashion piece can come up just as quickly, but there is a big difference in process of resolving and realizing each design. Of course, there is a lot of fluidity now between furniture design, architecture and art - a lot more cross-pollination in the disciplines. But this isn’t about competition; it’s about collaboration and how these different practices and processes can contribute to one another,” Hadid is quoted to have said in an interview.