Our goal was to create a contemporary aesthetic to help the brand reintroduce their collection into everyday wear. The contrast between the textures of the garments, hanging on neatly spaced racks that read like sculptural elements and the cement wall is all part of the establishment of the uniqueness of the new store.
The different-sized boxes are used to showcase accessories and artworks, or as steps for clambering up to reach the clothes above.They can be moved around the floor to create different layouts, while a taller fixed grey structure acts as the counter.
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