Exhibition / Display Designers
A kind of connecting link between interior design and visual merchandising, exhibition design is a highly skilled design field; where the designer has to work the given space into an extremely attractive display area, which will draw maximum visitors towards it. And once inside the space, each product on display should be adequately highlighted with the tools of colour and light aiding the process. Exhibition designers face the major challenge of working against time; and yet create an appeal that will also be retained in the visual memory of the viewer. Also their creations have a short life-span.