The new Royal Enfield flagship store in Khan Market, Delhi takes forward that story in a different locale and a different chapter by building around the core values of the brand: Timelessness, Craftsmanship and an unadulterated love for Motorcycling. The concept is an elucidation of the brand as a Modern Classic, which translates timeless values through a contemporary vocabulary. The 900 sqft store is situated in Khan Market, which is prime real estate in India and a popular hub for expats and youngsters. The concept uses the key location to its advantage by generating great visibility as a beacon for the brand. Two entry points intentionally encourage people to use the space as a thoroughfare: thus walking through the store and its many stories.
The store is handcrafted with materials that age gracefully with time - brass, leather, timber, and mild steel. While the raw shell lends as edgy experience, iconic elements of the brand find their way into the space as graphical inserts.
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