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It’s time the World takes a note: The focus of growth has shifted outside USA.
Americans woke up to a rude shock that something called Whatsapp was sold for a staggering 19b. Whatsapp which failed to pick up in the USA spread across Asia and other regions sheer by way of mouth publicity and great utility it provided against exorbitant Messaging charges by mobile operators. Technically though actual cost of messaging was far less than a mobile voice call, operators minted money by disproportionately charging messaging on mobile. Whatsapp put an abrupt and unforeseen end to messaging charges and in turn spread like a wildfire. Of course, it provided a great stimulus to Art, Architecture and Design fraternity. It also provided great value as it enabled users to freely share text, photos and even videos. Today Whatsapp rules the world of mobile users while other similar apps like Viber, Wechat are left far behind. This sale however highlights a paradigm shift in focus and location of growth as such. Earlier USA dominated and symbolized the word Growth and gained fame as The Land of opportunity. Due to high per capita income and its liberal consumer base attracted growth of business. Whatsapp deal however hinges on the database and opportunity to reach 450 million users mostly outside USA. Clearly denoting the fact that these earlier neglected markets are the growth centres today. Clearly in present economic scenario the BRIC countries dominate and are actually supporting the economic stability in the midst of European hardships and US uncertainties. With Facebook at the helm we can certainly expect that Whatsapp will reach millions more and enable users free connectivity across the globe.
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