Drawing inspiration from the surrounding urban condition and keeping in mind the modularity of the product, the idea was conceptualized as an exhibition space held in a warehouse, where the products are displayed as art pieces. Imagined as a dark shell the double volume was painted black with a vibrant Yellow CONTAINER suspended from the ceiling, breaking the overall volume to create a “Space within a Space”.
The showroom has been designed with a variety of dedicated areas for different displays covering the entire floor plate. Each area is an entity by itself highlighting the product displayed within to the maximum.
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