Drawing inspiration from the surrounding urban condition and keeping in mind the modularity of the product, the idea was conceptualized as an exhibition space held in a warehouse, where the products are displayed as art pieces. Imagined as a dark shell the double volume was painted black with a vibrant Yellow CONTAINER suspended from the ceiling, breaking the overall volume to create a “Space within a Space”.
Raw finished materials and industrial – inspired forms fill the spaces above the display zones, where as the display zones are kept neutral to accentuate the products. Exposed open ceiling and A/c duct, rough concrete flooring, and moveable partitions allow the spaces to be flexible as needed for many configurations of furniture arrangements.
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