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Archana & Amit Shah Principal Architect & Designer Affiliations: COA, IIID, IIA About: Archana Shah has been practicing as a professional architect and interior designer over the last 2 decades. Associated with COA, IIID, IIA,She was also one of the founder members of IIID, Ahmedabad Chapter . She established Archana Shah & Associates along with Amit as a principal associate to this firm. It is an interior-architecture firm committed to high-end services for interior design, architecture and project management. It has two decades of far-reaching expertise in designing residential, corporate, retail, hospitality, health care & the acoustic spaces to children rooms demanding a very subtle understanding. The spaces created by the firm are highly friendly yet infused with unexpected flair and uniqueness. Their work is particularly characterized by simplification of form, amalgamating contemporary and modern designs with minimalism, clean lines and less strong colors.The firm also encourages the use of local materials and craftsmen with innovative applications in the interiors endearing both national & international clients. Archana always thrives to create a uniqueness of each project making it responsive and enduring. This very fact has earned her fine reputation in the field of interior design. Their projects are frequently featured in all leading design magazines of India with more than 70 publications to their credit. Three residential projects by the firm are also featured in the book titled 50 Beautiful Houses in India, published by White Flag Media & Communications Ltd. Archana also writes weekly column titled Dream Home in Navgujarat Samay a daily news paper by Times of India Group, Ahmedabad Edition since 2014. Archana has been awarded the Outstanding Business Performance Award from the Gujarat Chambers of Commerce and Industry in the Professional Category for the year 2008-09. She has also presented her works at various institutions