An extremely talented designer, with an eye for details, Shabnam Gupta is emerging as a strong player in the hospitality sector. The Orange Lane, as her firm is called, creates soulful and eclectic designs with lots of experimentation in each project; and keeps reinventing their design sense. Starting with understanding the client’s requirement, the design team move on to creating design concepts in sync with the client’s brief. First cut presentations and layouts are proposed, followed by material boards. The firm has seen consistent growth with the motto – ‘change is the only constant’.