The Design took inspiration from the firm’s name - WHITE CANVAS - an independent advertising agency.
A blank white canvas takes on the personality of the artist. We drew an analogy to Absolut Vodka’s “Absolut Blank” Campaign” where artists were invited to express themselves on a blank canvas in the shape of the iconic Absolut bottle. The clean white canvas takes on different Avatars depending on the artists’ imagination.
The requirement of the client included a number of closed rooms for meet
