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Hafele-TFOD Profile Of The Week: Zero9, Mumbai

Posted by
on July 23, 2015 at 10:09 AM

Driven by the conviction that “the obstacle is the path”; leads to the amazingly creative outputs by Zero9 – a design firm headed by architects Prashant & Anu Chauhan. Dabbling in varied creative verticals, the firm’s passionate commitment to ‘celebrate life’ via design emanates from all they do. Their Profile on The Future Of Design also echoes the same celebratory aura – filled as it is, with an assortment of architectural and interior designs and details! The stunning showcase of innovative ideas and frequent participation on the portal has helped them win the Hafele TFOD Profile Of The Week!

© Courtesy of Sebastian Zachariah, via Zero9

Established in 2005 by Prashant and Anu Chauhan, Zero9 first started out as Zero – an entity the architect connected with and took pride in, as India’s contribution to the world! As the firm evolved, so did Prashant’s thinking – and thus Zero became Zero9 – a beginning of a creative process. With a tagline ‘design is boundless’ Zero9 plays on the concept of numbers going towards infinity!

And, as the name suggests, Zero9 is a design studio with a difference! Going beyond the standard purview of an architectural firm, the Zero9 repertoire includes exhibition design, graphic and website design, branding, corporate communications - and even art direction and set design! 

After interning with well-known firms like Architect Hafeez Contractor and Talati & Panthaki, Prashant’s design journey veered towards television and movies – first assisting art-director Jeena Shetty and later working with film directors Tanuja Chandra and Ram Gopal Verma. 

Creativity, after all, emerges from a single source. The creative mind is inquisitive and analytical; it applies itself to varied projects/products/problems with a view to develop the most appropriate solution – regardless of the scale and situation! Experimenting and exploring diverse mediums strengthens Zero9's core competencies, which include Conceptualization, Visual Communication including Exhibition Displays, Architecture and Interior Design. A holistic approach towards a design problem enables them to add value to their clients’ ventures. 

Anu spearheads the design front with a goal-oriented vision. Her background in advertising and visual merchandising enhances the creative outputs of the Zero9 team. Prashant’s design ideology sees him explore a rather unusual blend of Zen minimalism and zingy opulence! The cumulative experiences of the two principals of Zero9 manifest in all of the studio’s work - which is distinctively stylish and charming, or wacky and fun, or staid and corporate - as appropriate to the client and context. 

Guided by a spiritual sensitivity, Zero9 designs and spaces have a serene, meditative quality with timeless appeal. Intricate detailing and flamboyant finishes transform spaces into the realm of soulful jazz. 

We, at The Future Of Design commend the style and sensibilities of Prashant & Anu Chauhan of Zero9 and wish them much success in their future creative pursuits! 

Designer : Prashant & Anu Chauhan, Zero9, Mumbai
Photography :Sebastian Zachariah, Rashmi Mallya, Nrupen Madhvani

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