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BNK Group collaborates with jewellery designer Neelam Kothari Soni – watch out for their new company LINK BNK!

Posted by
TFOD Correspondent
on May 10, 2022 at 12:15 AM

A very interesting collaboration has been forged between two talented designers from very different areas of expertise – architect Behzad Kharas and jewellery designer Neelam Kothari Soni. But creativity, after all, knows no bounds! With an eye for detail in jewellery design, Neelam merely had to tweak her creative mind to match Behzad’s proficiency in the design of built space –and the result is LINK BNK. Read on to know more.

© Courtesy of LINK BNK

The BNK Group helmed by Ar. Behzad Kharas has been, over the years, assiduously crafting out a niche for itself in the realms of architecture and design. A constant endeavour to achieve the highest standards in luxury living is seen in BNK Group’s ensemble, which ranges from lavish residences to intricate architecture and luxe hospitality spaces across the country. 

Neelam Kothari Soni comes from a family that has been in the jewellery business for the past four generations.  Though she first rose to fame as an actress, she was also getting trained as a jewellery designer under her father’s tutelage.  Eventually focusing on her first love of designing jewellery, she created her brand ‘Neelam Jewels’, which is known for its timeless designer pieces - with high quality gemstones and great workmanship.

in a new development, Behzad Kharas has teamed up with Neelam, manifesting their decision to collaborate on the designing of high-end luxury interiors. LINK BNK emerged as a step in a new direction for both Behzad and Neelam; with similar ideologies and aspirations. The first of the duo’s jointly designed and executed projects is a stunner– a 5000 sq ft 4-BHK apartment in a high-rise tower in south Mumbai. 

The gorgeous home will also be seen on the next season of the Netflix show, The Fabulous Lives of Bollywood Wives; where Neelam will be showcasing her day at work on her first interior project. “This collaboration is a seamless blend of my design aesthetics, coupled with the contemporary architecture of BNK Group,” says Neelam Kothari Soni, the lady with an astute blend of design creativity and business acumen. “When the mind and heart are in synchrony, the outcome is for all to see” adds Behzad Kharas, the architect who has a rare vision for his practice.

So, here's looking forward to more exciting projects from LINK BNK!

Designer : Behzad Kharas and Neelam Kothari Soni
Photography :courtesy LINK BNK

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