The A’ Design Award & Competition has been established to promote and recognize the best design works in all countries and in all creative disciplines. The primary aim of the A’ Design Award & Competition is to create a global awareness and understanding for good design practices and principles by highlighting the best designs in all countries and in all industrial fields. The ultimate aim of the A’ Design Awards is to push designers, companies and brands worldwide to create superior products and projects that benefit the society.

The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. Entries to the competition are peer-reviewed and anonymously judged by an influential jury panel of experienced academics, prominent press members and established professionals. A’ Design Award & Competition promises fame, prestige, publicity and international recognition to all A’ Design Award Winners through the A’ Design Prize which is given to celebrate the awarded designs.

Every year, projects that focus on innovation, technology, design and creativity are awarded with the A' Design Award. Entries are accepted annually till 28th of February and results are announced on the 15th of April. Designers worldwide are invited to put in their best works, projects and products. Entries are accepted as long as they were designed in the last 10 years.

With entries accepted in a multitude of categories and from all countries – and with multiple benefits of participating, and winning, the A’ Awards Design & Competition has become one of the most coveted ones of its kind. Over the years, it has witnessed a rising popularity in the Indian design fraternity – and many of the participants have succeeded with flying colours! Among the previous A’Award winners are Ketan Jawdekar – who has won in categories of art and architecture, Arundhati Sathe, Nupur Magdum and Devesh Bhatia – who are also esteemed TFODians!