Fashion designer Manoviraj Khosla required a complete overhaul of his store identity and retail experience with the launch of a prominent new store at the Leela Colonnade in Bangalore.
Our task was to encapsulate the look and feel of the brand keeping in mind the possibility of further stores within the country.
The designer had to appeal to his high-end niche clientele offering them the appropriate shopping experience for his pret line of clothing as well as a destination for his bespoke tailoring.
The 1400 sft of space with 12ft high ceilings had to be demarcated in such a way as to cater to these two needs.
The designer’s focus and strength is on menswear and our first point of reference on the conceptual look and feel of the store was the gentlemen’s club.
