Happy Diwali
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Ambrish Arora

Co-owner at Studio Lotus
Showing Images From Project: Royal Enfield Showroom

The new Royal Enfield flagship store in Khan Market, Delhi takes forward that story in a different locale and a different chapter by building around the core values of the brand: Timelessness, Craftsmanship and an unadulterated love for Motorcycling. The concept is an elucidation of the brand as a Modern Classic, which translates timeless values through a contemporary vocabulary. The 900 sqft store is situated in Khan Market, which is prime real estate in India and a popular hub for expats and youngsters. The concept uses the key location to its advantage by generating great visibility as a beacon for the brand. Two entry points intentionally encourage people to use the space as a thoroughfare: thus walking through the store and its many stories.

Browsing 7 Photos




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      Entrance
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      Entrance Door
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      Display of accessories at Royal Enfield, Khan Market
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      Impactful and evocative touch points at Royal Enfield Display
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      Display extravagance at Royal Enfield, Khan Market
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      Main Retail Section
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      Central Display
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